One of the most significant issues we have is a tendency to approach online reach with a have-to-do, legalistic mindset. Truthfully, because successful social media is all about relationship building, it works best when we treat it as an exercise in faith.
When we get caught up in numbers and percentages, we lose our way.
Instead, we must remember that those we interact with are not numbers; they’re people.
If we begin to judge our effectiveness, the worth of what we have to say, by numbers, we’ve lost our way.