Edie Melson: Why You Shouldn’t Get Caught Up in Your Social Media Numbers

by Edie Melson in Leading Hearts Magazine

One of the most significant issues we have is a tendency to approach online reach with a have-to-do, legalistic mindset. Truthfully, because successful social media is all about relationship building, it works best when we treat it as an exercise in faith.

When we get caught up in numbers and percentages, we lose our way. 

Instead, we must remember that those we interact with are not numbers; they’re people.

If we begin to judge our effectiveness, the worth of what we have to say, by numbers, we’ve lost our way.

Let me remind you why we’re doing what we’re doing. Why we spend time crafting updates to share through social media, search for the right verse for the day and pray over those God brings across our online paths. 

We’re doing it because we want to make a difference in the world around us — a world made up of people. If all we’re looking for is higher numbers, we’ve missed the point. We’ve set a course that follows inevitable frustration and ultimate failure. So if it’s not for the numbers, then what’s the point? Why even bother with social media?

The point is what the numbers represent. The point is the individuals who can be impacted by what we share … challenged by what we say … changed by the time we take to connect.

When I get caught up chasing the numbers, the significance of what I’m doing diminishes. But when I step away and concentrate on Who I’m writing for and who I’m writing to, things fall back into place.

I’m first and foremost a believer … who writes. In this day and time, social media is accessible to the world. It’s the means God has given us to reach the world with His message of hope, love and abundance. 

Online connections allow me to reach others — in places and ways that have never before been possible. But when I begin to measure my worth to God’s kingdom through the numbers of social media, I’ve gotten off course.

My worth is not determined by my numbers.

For me, the posts I share online that mean the most are rarely the ones that generate the highest numbers. The posts that mean the most help someone. They connect the dots for an individual who’s hurting or helps someone who’s frustrated finally see the light. It’s when I pen those words that I feel true satisfaction in my calling.

Here are some other things we need to remember so we can approach our online connections with faith:

It’s God who provides the reach, we only need to be faithful to do our part.

We build relationships with one person at a time.

I remind myself that it’s not about me.

For the first time ever, we can reach the world without leaving home. No wonder the enemy wants to convince us it’s too hard, too meaningless, too much work. He’s trying to handicap us with fear because He’s scared of what God can do with a few committed believers willing to make a difference through the tools He’s given us in this time and this place.  

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Comments

  1. Well said! Thank you for this reminder. School number represents one of God’s children and a need we are writing too.

  2. I love Edie’s article about focusing on our ministry through social media and not the numbers! It’s a great reminder of the purpose of social medial for those of us who are writing for Jesus. I especially appreciate how Edie has supported my ministry by sharing my facebook page with her friends! Thank you, Edie!

  3. Fabulous article! We need to all emblazon this on our minds so we don’t lose sight of what’s really important and why we write.

  4. Thank you Edie! I came back from a trip overseas with feeling the pressure to get back into the social media world. I feel a re-set with all I experienced and reading your message gives me peace.
    Judy

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